My Business Podcast

Marty Halphen is a former solicitor turned business owner, who purchased a once small fruit home delivery service, The Fruit Box, and grew it from a total customer base of 300 to a staggering 30,000 orders each week! Marty credits much of his success to the guidance of customers, but says that implementing a corporate social responsibility scheme within his business is a defining factor in establishing its overall identity. “What we’ve done over that five or six years is we arranged for a food rescue program … However, we felt a little bit like an accidental tourist,” Marty explains, adding that the business’ need for refinement inspired The Fruit Box to do something meaningful. “We felt that if we had a very strong CSR platform, not only would we improve our identity, [but] it walks hand-in-hand with improving the profile of our business.” Speaking on the My Business Podcast, Marty outlines his journey of growth – from how he cracked the national market, to the techniques used to achieve repeat business – an