My Business Podcast

Mark Rusbatch, CEO of Mister Minit Australia, reveals how a business dependent on foot traffic is embracing technology to overcome the general retail malaise and how turning franchisee is unlocking profitability for independent operators. “One of the things we’re very conscious of is that the market is changing at a faster rate. It’s not only enough to change and modify our offer and ensure that we’re relevant, but we have to do it faster,” explains Mark. Mister Minit is one of the most successful franchises in the country, solving in excess of 10 million problems a year with its extensive service offering – from key cutting, to watch repairs, to battery replacements and more. Speaking on the My Business Podcast, Mark dispels the common misconception that practical services are unaffected by marketplace disruptors and explains how the business is diversifying its offering to keep up with its customers’ changing needs. Tune in to hear how Mark is investing in complementary distribution channels to improve the