My Business Podcast

With 90-plus per cent of web traffic to a site coming from SEO, can your business afford to do without this valuable marketing tool? Tim Barnett of digital agency 2BInteractive explains how to get SEO to deliver more customers. Search engine optimisation (SEO) is like “witchcraft”, explains Tim – poorly understood and something of a dark art for many business operators. Having previously joined the My Business Podcast to explore the costs of a new or improved website, Tim returns to demystify this seemingly supernatural force, and reveals: • The best way to confuse Google and lose your ranking • How to target web content to capture a wider audience • Why pushing to close a sale online can be counterproductive And loads more! http://www.mybusiness.com.au