My Business Podcast

Anton Pemmer of Bottles of Australia imparts some key advice for SMEs on exporting, learnt from his own experience building a sales network across 22 countries around the globe. “It’s one thing to say, yes, you’re getting involved with exporting. The next question is, how much are you prepared to invest within a market to actually try and develop that market to work for you?,” says Anton. In this episode of My Business Podcast, Anton explains how he took his Canberra-based business global by investing in and building partnerships with worldwide vendors, as well as how utilising the services of credit agency Efic enabled the business to identify opportunities in the export space. Anton reveals: - The difficulties he faces in exporting products and services worldwide - How cultural differences can make or break your exporting efforts - That exporting is on track to grow from less than 1 per cent to 15 per cent of his total sales - How Efic works with businesses to identify and facilitate opportunities And plent