My Business Podcast

After literally being laughed at here in Australia, aussieBum founder Sean Ashby took his apparel ideas overseas, securing none other than luxury London department store Selfridges as his first stockist. Now his business has global sales in excess of $150 million. In this episode of the My Business Podcast, Sean reveals the scale of the rejection he faced and how he used that rejection as motivation to succeed. Tune in as he explains how taking the initiative, daring to take a risk and infusing the “spirit of Australia” into his product enabled the aussieBum brand to take hold and flourish. Speaking on the podcast, Sean reveals: - His journey from $30,000 at his dining table to $150 million global empire - How blatant honesty has helped secure business opportunities against the odds - The cheeky marketing tricks he used to build a massive social following - Why he thanks counterfeiters for helping to grow his business And plenty more! www.mybusiness.com.au