My Business Podcast

Coming back from the brink of failure: Lachy Rowston and Raph Freedman, Crossfit Creature

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Synopsis

Gym owners Lachy Rowston and Raph Freedman came frighteningly close to becoming another business failure statistic. Now, they have three gyms and an active social following in excess of 100,000. Despite getting to a point of not being able to pay themselves for three months, Lachy and Raph – owners of the three Crossfit Creature gyms in Sydney and the popular podcast The Mind Muscle Project – were able to act quickly and turn their business into one of healthy growth. Tune in to hear: The moment they realised they were heading for failure, and how they turned things around; Their experience building a social following through The Mind Muscle Project podcast; How reviewing past work can reveal valuable insights for future improvement; and The biggest lessons the guys have taken away in transforming their business towards sustainable growth. Plus loads more! http://www.mybusiness.com.au