My Business Podcast

Delivering new growth options for a long-established business is no easy feat. Red Rooster’s CEO Chris Green reveals exactly how he is tackling this challenge head-on. Established businesses often find themselves in a unique dilemma – they have years of experience serving a loyal customer base, but recognise that bringing new customers in requires change. How can innovation be delivered without alienating the business’ bread and butter base? In an exclusive chat on the My Business Podcast, Chris reveals: • How new service offerings are expanding the brand into untapped markets • Why he personally got behind the wheel to test Red Rooster’s new delivery service • The importance of differentiating different brands owned by the same company • His insights from three decades in the customer-facing fast food industry Plus loads more! http://www.mybusiness.com.au