My Business Podcast

He’s not the biggest fish in the pond, but Marty Halphen from The Fruit Box says that if he wants to be number one, he’s got to train like he’s number two. “We don’t want that way of thinking to go away because it keeps us hungry … The way we look at it, it just incentivises us to actually keep on improving and getting bigger and growing in the right direction.” Returning to the My Business Podcast, Marty reveals the driving forces behind growing The Fruit Box nationally, the ways in which he engaged wholesalers to create a marketplace unique to the business, as well as the steps he took to successfully adapt the business to target markets and connect with consumers. Tune in as he explores: - Why a business is only as good as its last delivery - His approach to scaling a business that is realistic and sustainable How he unites his 250-strong team from multiple locations nationwide - The importance of continued learning and development as a business owner And much more! www.mybusiness.com.au