My Business Podcast

Many business owners are afraid of competition. Others, such as Lachy Rowston and Raph Freedman of CrossFit Creature, say competition is a tool to hone your product or service offering. “The competition [has] forced us to try and differentiate our product more and make it of higher value,” they tell My Business, adding: “We can just provide the best service that we can offer and at the end of the day, if people like what we do, fantastic.” Returning to the My Business Podcast, the team reveals how they’ve stepped up to the plate by differentiating themselves from their competitors in order to grow a sustainable business within the highly competitive gym industry. In this episode, find out: - Why going cheaper doesn’t always work - How they are leveraging a large social following to drive growth - Their mindset behind competition and how they’ve countered resistance And plenty more! www.mybusiness.com.au