My Business Podcast

Content marketing may sound like the latest buzzword, but as businesses of all size are discovering, content has become the key to unlocking sales growth and customer loyalty alike. Jo Cronolly and Tim Johnson, the team behind Spike Native Network – which picked up the Publisher Innovation Award at the 2017 Australian Magazine Awards – join the My Business Podcast to debunk a few myths when it comes to digital marketing. Listen in to learn about: An introduction to content marketing – what is it? A different approach – providing value upfront for free Learning from the likes of Coke and others, and how you can do it too The costs of content marketing, and the best way to get started