Straight Talk

From 1982 to 1999, Norm Johnson was a kicker in the NFL. He played for the Seattle Seahawks for eight years, then Altanta, Philadelphia, and Pittsburgh. During his career, he was a two-time Pro Bowler and All Pro, and helped lead the Pittsburgh Steelers to Super Bowl XXX in the 1995-96 season. It’s been years since he has played, yet he is still #10 on the NFL’s list of all team leading scorers. Now Norm is in business with partner Neal Nilsen, and the two have created 12 Man Pale Ale. The beer has taken off after its December 2013 release by Dick's Brewing Co., and is a well-balanced pale ale at 4.5% ABV that everyone can drink and enjoy as and For the Fan. Join us as we talk to Norm about the process of concept to market on this exciting venture.