Flack Pack

Is PR suffering at the hands of the White House communications operation? We explore the issue this week.  We explore a poll done by USC’s Center for Public Relations that asked PR pros whether they thought the actions of the White House comms shop were harming their own credibility as public relations advisors.  The survey presented a popular result, but, based on the people responding, we’ve got our questions about the findings. We interview Fred Cook, Director of USC’s public relations think tank to find out what’s going on, and then we hear from Seth Arenstein, the editor of PR News in Washington, D.C., to get his take on the poll results. Additional Link: PRWeek story about the USC poll