Flack Pack

Everywhere you turn, it’s beginning to look like… the end of another semester of college. Not what you were expecting us to say? Not in school? Haven’t been a college student for how long? That’s OK. If you’re in PR, you’re surrounded by young talent – college kids vying for a gig in public relations. It’s a business that thrives with the help of young people, so that’s our topic this week, as we sit down with the immediate past president of the Public Relations Student Society of America, Andrew Cook. Like you, he’s out of school too, but it wasn’t long ago that he was taking finals and looking forward to graduation. The Flack Pack wraps up a two-week conversation about the future of the business, as students see it, and the value of PRSSA to aspiring pros still in school. Even if you’re not a student, you’re hiring them or working with them as interns or freshly minted grads, thus knowing what’s on their minds, and how they see our work, can be helpful when they’re part of your team. In a way, the Flack Pac