Flack Pack

Female PR Superheroes

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Synopsis

Women in public relations need sponsors to help them soar to new career heights. We wrap up our celebration of Women’s History Month with two interviews, one focused on women helping each other, and one examining the history of women in the PR industry. Crystal talks with Flack Pack contributor Gina Luttrell about the difference between a mentorship and a sponsorship. Then Jessica discusses the history of women in our business with Shelley Spector, a veteran of boardroom wars, who shares what she’s learned from more than 50 years of professional experiences. Robert assembles an odd set of questions for this week’s Buzzer Beater contestant, and Sarah gets answers to a basic PR question from complete strangers as they walk past our offices near the White House. Links: “Husband from Hell” Guest: Brandon Johnson Jair Bolsonaro: Brazil’s firebrand leader dubbed Trump of the Tropics Immortalize yourself in music: Have your remains pressed as a vinyl record Guest: Dr. Tina McCorkindale Mind the gap: Women’s leadersh