The tourism industry still hasn’t discovered that #Itunes, #Spotify, #Soundcloud, TuneIn, Blubrry and Castrex can communicate content. But which content is suitable for audio influencing, and who can produce it? With all of the attention given to grabbing eyeballs with visuals, however, it’s easy to overlook the different ways of reaching your visitors, guests, or customers through their ears…. with audio. In my last #travelcast episode, I had the pleasure of interviewing Henry Barchet. In this episode, we spoke: Audio in destination marketing: how to reach people through their ears?