Digital Signage Stories

The Pueblo of Acoma is about 60 miles west of Albuquerque and is one of the oldest communities in the United States. With the goal of highlighting the community and the unique tradition of Pueblo pottery, the University of New Mexico teamed up with creative company Ideum to achieve the objective via new and emerging projection mapping technology. In partnership with Clarence Cruz, who is an instructor at the University of New Mexico, and Acoma artist Michelle Lowden, the Pueblo Pottery project was born, and there is now a dedicated space at the school for larger-than-life pottery with projected Pueblo designs. On this episode of Digital Signage Stories, Ideum’s Founder and Creative Director Jim Spadaccini joins us to share how this unique history was brought to life with modern technologies. For more case study information about this project, which won a Gold APEX Award at DSE 2019, click here.