Rockit N Rebel

Cliches bother me.  Cliches, things that people say and overused, overworked terms.  Words in marketing and in other things.  But hey, this is about marketing. So that's what we're going to talk about today.  I was reading this email about a coaching group and it was talking about how they could help you do all of these things and you can meet your goals and everything.  One of the things the writer said in the email was that these people are going to hold you accountable to the goals that you claim that you wanted to achieve this year.  I just think that's stupid. It's the most asinine thing.  "We're going to hold you accountable."  What exactly does that mean?  They gonna send you to the principal's office? Are they going to mock you in front of the entire group?  "You said you were going to do this, but you didn't do it." Take away your desserts?  I don't understand how exactly they're going to hold you accountable.  From my point of view, if you