Digital Signage Stories

In rolling out the Samsung Galaxy S9, the Samsung team looked to Vistar Media for a Digital Out-of-Home (DOOH) campaign that would target large groups. Vistar utilized its software and Samsung's data to drive the Galaxy S9 campaign to a 15% lift in store visits within targeted areas across the U.S. During the campaign, Vistar was able to take advantage of kiosks, billboards and other digital signage conveniently placed around those metropolitan areas.  On this episode, Vistar Media’s VP of Sales Lucy Markowitz and Director of Publisher Solutions Eric Lamb join us to share how they’ve strategically produced this Gold APEX Award-winning Digital Signage Story. For more case study information on this project, click here.