Women Driving Impact

Nonprofit organizations face unique challenges when it comes to technology. Tight budgets and lack of expertise at the senior level result in what some organizations perceive as an inefficient use of tech. In fact, Stanford Social Innovation Review’s recent study of 80 advocacy-oriented nonprofits showed that only 11% of those organizations surveyed thought that they were highly efficient at managing technology. So how can nonprofits benefit from technology and focus on their missions at the same time? Rebecca Masisak, CEO of TechSoup, talks to Nicole Jones about bridging the tech divide for nonprofits, living your values as a leader, and how to balance a need for economic return with social missions. TechSoup is a nonprofit and social enterprise that equips changemakers with transformative technology solutions and skills they need to improve lives globally and locally. While most known for its NGO tech marketplace, which provides eligible organizations with donated and discounted software and training, Tech