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Let the Story Do the Work: The Art of Storytelling for Business Success Audiobook

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Listen to the full audiobook free with a 30-day trial at http://hotaudiobook.com/free/297041 Title: Let the Story Do the Work: The Art of Storytelling for Business Success Author: Esther K. Choy Narrator: Emily Woo Zeller Format: Unabridged Length: 7 hrs 20 mins Language: English Release date: 2017-09-05 Publisher: Brilliance Audio Genres: Business & Economics, Career Development, Negotiation & Communication Publisher's Summary: For millennia, people have used stories to simplify a complex world, make facts and events memorable, and stir action. Today, storytelling has emerged as a strategic skill that every business leader must master. Yet few use storytelling to its full capacity. Stories work beyond telling how a company overcame competitors, or the rags-to-riches background of a founder; these are classic plot devices, and they're frequently layered into corporate messages. But stories can also operate more subtly. By adapting proven story structures and conventions, you can transform forgettable prese