Witness: Witness Archive 2015

India's First Call Centre

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Synopsis

In 1997 an Indian businessman returned home from working abroad and saw a great opportunity to start a whole new industry, that would revolutionise the country's economy. Pramod Bhasin tells Witness how he set up India's first call centre in spite of the technical difficulties he encountered. (Photo: Pramod Bhasin in one of the call centres he developed.)