Witness: Witness Archive 2015

The Rubik's Cube

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Synopsis

In 1974, a Hungarian architect, Ernő Rubik invented his best selling puzzle. Over the next forty years, more than 350 million Rubik's Cubes were sold all over the world. Mr Rubik tells Dina Newman how he came up with the idea and how it became a global phenomenon. Photo: Tim Whitby/Getty Images