Moral Maze

Virtue Signalling

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Synopsis

There was a time when publicly standing up to protest at injustices, especially if they didn't affect you personally, was the sign of an upright citizen - the very definition of altruism - a "disinterested and selfless concern for the well-being of others." Now such expressions of moral outrage are as likely to be dismissed as "virtue signalling" as they are to be applauded. It's a neat and pithy phrase and like all the best neologism seems to capture and distil something in our cultural discourse. It's only been in use for a couple of years. You know the sort of thing - ice bucket challenges, male actors and politicians wearing t-shirts with the slogan "this is what a feminist looks like". Virtue signalling - the practice of publicly expressing opinions or sentiments intended to demonstrate our good character or the moral correctness of our beliefs - was only coined a couple of years ago, and has caught on like wild fire. Perhaps because the only thing people seem to like more than virtue signalling is judgi