Moral Maze

One of the less predictable arguments to result from Brexit concerns the rights and wrongs of chlorine-washed chickens. Perhaps chlorinated-chicken-gate made many people feel temporarily smug about UK standards of animal welfare, compared with those in other parts of the world. Yet, at the same time, the Advertising Standards Authority upheld a 'Go Vegan World' advert with the headline "Humane milk is a myth" - a claim which suggests we do have much further to go before we can feel morally-superior about our treatment of animals. Veganism is on the rise, driven by animal welfare, health and environmental concerns. According to the Vegan Society, sales of vegan food increased by 1,500% last year and there are now more than half a million vegans in the UK, up from 150,000 ten years ago. Is veganism the next step in the march towards a more morally-enlightened and humane society? Or is it just a city-dwellers' fad, detached from the realities of food production, global economics and evolutionary biology? Whether