Naully Nicolas

[Traveltrends] How to Create a Meaningful Brand Experience? with Hugh Allspaugh



What is a brand identity? Is it your logo? Your color palette? It’s all that—and more.  Your brand identity is the “face”  that interacts with the entire world. Whatever you create should  accurately communicate who you are. However, one common misconception is  that a brand identity is exclusively informed by what your brand wants  to present. This isn’t entirely true. It’s also informed by what your  brand’s customers want to engage with, or are accustomed to interacting  with. If your identity doesn’t resonate with them, it won’t be  effective.  In this episode, I had the pleasure of interviewing  Hugh Allspaugh Associate Partner, Strategy at VSA Partners.  With  30 years of branding and integrated marketing experience, Hugh  Allspaugh’s client list covers a range of global B2B and B2C brands  including American Express, BP Fuels, Cargill, Citi Cards, CME Group,  Sappi North America, and SC Johnson. His approach to strategy is gui