Dreamvisions 7 Radio Network

Why "Middle-Age"is really the Prime Time of a Woman's Life! Juju Hook walked away from a 25-year career as a brand strategist to take on the biggest project of her life: re-branding middle age for women. Her mission grew out of her branding work with female entrepreneurs. As she coached and led women through the process of identifying and articulating their unique talents and skills—and the competitive advantages that differentiated their businesses—she found that her middle-aged female clients were reluctant, or entirely unwilling, to own their rock-star abilities. While midlife women were the most powerful, competent, and experienced clients on Juju’s roster, ironically, they were the least confident. As she struggled through her own midlife transition, Juju found herself restless, uninspired, unproductive, and way too involved in her teenage son’s life. A helicopter mom who’d settled on letting her own dreams die, Juju wasn’t just consulting middle-aged women who’d lost their mojo, she’d become one.