Rural Futures With Dr. Connie

Nutrition Communicator Amber Pankonin intersects agriculture, consumer confidence, branding

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Synopsis

Dietitians have been dealing with fake news forever, but Amber Pankonin, Registered Dietitian and Nutrition Communicator, accepted the challenge. She works as a solopreneur, consulting with farmers and producers about how to message and brand their products to not only resonate with consumers, but to create healthier lifestyles. A true rural maverick, Amber has created a community through her recipe site Stirlist.com and her podcast for entrepreneurs Healthy Under Pressure. In this episode she talks with Dr. Connie about the challenges and solutions facing dietitians, farmers and consumers thanks to increasing access to information. She passionately encourages collaboration and individualization, explores the future of nutrigenomics and emboldens other entrepreneurs to take the plunge.