Naully Nicolas

[Traveltrends] How to build a corporate culture of data? with Gwen Miller



I was pleased to received Gwen Miller who is Vice President, Content Strategy at Kin Community In this #travelcast episode, we spoke on: How to build a corporate culture of data-driven strategy? Data is a fundamental element of digital media. It’s intertwined with everything we do and when you harness it right you can uncover incredible insights that make your content better, build your audiences and increase sales. There’s so much data available that even if you build a specialized and dedicated data team they still won’t be able to manage and interpret all of it. The only way to manage this flood of data in today’s modern digital media companies is to empower every employee to be a data expert. But how do you do that? Links Linkedin: How to Build a Corporate Culture of Data (SlideShare):