Naully Nicolas

[Traveltrends] When Virtual and Physical Worlds Collide with Zoe Dowling



Leo Tolstoy once said, “All great literature is one of two stories; a man goes on a journey or a stranger comes to town.” Anytime a traveler embarks on an adventure, they return home not only with memories of where they went, but with stories of being changed by their experiences. In no other vertical is the possibility for rich and engaging storytelling more prevalent than in travel. In this #travelcast episode, I was pleased to receive Zoe Dowling, Lead Research Strategist at FocusVision and we spoke on: When Virtual and Physical Worlds Collide. Stunning locations, thrilling encounters, and provocative anecdotes provide more than enough content fodder for travel brands to appeal to those thirsty for adventure. And if Google’s report on travel video content is any indicator, brands who are including elements of storytelling in their marketing strategies are leaving their competitors in the dust.