Naully Nicolas

[StartuperTalks] How to harness the power of social media to drive direct bookings? with Eric Shepard



Guests now rely on peers and online recommendations rather than traditional star ratings to make their booking decisions. Today, 95% of leisure travelers report spending an average of 30 minutes reading reviews prior to booking a hotel and they are quick to say what they think on social media platforms. They expect their hosts to provide them with a holistic experience, not just a great hotel room, and they expect a level of personalization within their interactions with the hotel pre, during and post stay. In this #travelcast episode, I was pleased to receive Eric Shepard CEO / Co-Founder at TRILL. Links On Linkedin: Trill website: Trill on Facebook: