Seo 404 | Seo And Digital Marketing Podcast

On this week's episode we look at all the recent updates by Google such as the AMP Project, the removal of side ads, more top ads and Penguin 4.0.  We hope you enjoy it. Transcript: This week’s topic is about all the changes and updates Google has made in the last few days. Things have been busy over at the Google offices this week.  Some changes have been exciting for SEO and digital marketers and some not so much.  We’ve seen the introduction of the AMP project, the removal of side ad’s, more top ads, but we are still awaiting the new penguin 4.0 release. Perhaps the biggest news to come out of google this week is the introduction of Accelerated Mobile Pages or the AMP project. So What is the AMP Project? Amp is a new mobile protocol being introduced by Google that would give consumers “instant” access to articles. We know that using google on your smartphone is now used more than your desktop and that trend will only continue.  Unfortunately browsing on your smartphone is a slow, sluggish and painful endea