Ponderings From The Perch

Join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing and Dan Leadbetter as they discuss brand positioning statements. As companies step out into the market they seem to ask questions about how to position themselves, but as older companies morph over time they sometimes fail to come back to reviewing their brand positioning statement even as their company has completely changed and the people who they serve has changed. They grapple with the dilemma of how you figure out how you be totally true to the brand and WHERE a brand fits in the market. They discuss how the process truly help you understand who you BEST serve. They take an amazing digression into completely reviewing the Shoji Tabuchi Show playing in Branson, Missouri. Just for reference, Shoji Tabuchi is a Japanese American country music fiddler and singer who currently performs at his theater, The Shoji Tabuchi Theatre, in Branson, Missouri. Go figure. Original theme music by Chris Stewart. As promised, Dan Leadbetter's Brand Positio