Ponderings From The Perch

Are you desperate to know what kind of fruit you are?Need to know who is your celebrity style icon? First, join Priscilla McKinney, CEO and Momma Bird at Little Bird Marketing as she chats with Josh Haynam of Interact, a quiz software company. In this episode we ask:When was the last time you took a fun quiz?When was the last time you took a meaningful quiz?And, for the purposes of this show,When was the last time someone took a quiz and it turned into a sale for your business?Yup, Josh is the founder of Interact where their software helps businesses and non-profits create quizzes to not only boost brands, but generate leads. But "Why?" you ask. Why do businesses need to create quizzes for lead generation success? Well, according to an IBM study, email marketing has an ROI of 43x, meaning that for every $1 spent on email marketing you’ll earn $43 back. Email is also the way businesses SECURE their ownership of direct access to their potential customer base. So, growing your business email list is incredi