Boiling The Ocean

Deciding what niche to occupy is one of the biggest decisions people make when charting a path for their organization or career. The fancy term for that is “positioning”, and we should all be better acquainted with the concept. We believe that positioning is the crucial intersection of strategy (intentionally choosing a position), execution (successfully occupying that spot) and marketing (getting others to believe and buy into it). Positioning is critical whether you have a product, as is the case with most companies, or if you are the product - such as when you’re a free agent.Tune in to this episode where we discuss the power of carving out a category of one and how to properly position yourself in any marketplace.