Lab Radio

In this episode of LAB Radio, Aaron Mangal discusses Interactive and Tokenized Television with Gavin Douglas, CEO and co-founder of iPowow. "Our early vision was conceived on a surf beach in Australia, ‘… to give millions of television viewers the power to interact with their favorite TV show and to affect the story, second by second’. Since then we’ve been expanding around the world, transforming tens of thousands of hours of live TV, taped TV and live stream shows into exciting participation experiences. We’re a team of TV thinkers, creators and doers with a passion for Participation TV and we firmly believe that telling great stories leads to great ratings. By moving iPowow onto the blockchain and making use of the best technology available, we can tokenize and monetize viewer engagement to provide better rewards for viewers and valuable data insights to networks, shows, and brands. So basically, instead of earning points, which have limited value, viewers earn HIT tokens just for watching content and mor