Think Bold, Be Bold

Transitioning to a Subscription Economy with Tien Tzuo - Ep# 142

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Synopsis

Overview: In this episode, CEO and Co-Founder of Zuora, and Best-Selling Author of “SUBSCRIBED,” Tien Tzuo comes on the Think Bold, Be Bold Show! His company, Zuora, is the leading Subscription Economy SaaS provider, with over a thousand customers worldwide. Formerly, Tien was the chief marketing officer and chief strategy officer of Salesforce. Tien argues that shifting your mindset from product-centered business to consumer-centered business will allow your business to move beyond the linear. Tune in to learn more about subscription models and why Tien believes they will soon disrupt the entire business industry. 5 Golden Nuggets Shared: 1. You need to think like your customers and give them what they really want. It’s also important to pay close attention to the current economy and what trends customers are buying into. 2. Figure out what business you are in and how you can maintain that relationship with your business, employees, partners, and customers. 3. If you are considering turning your busin