Trench Talk With Matt Reynolds

Jerome Beekmans (@jeromebeekmans) is the owner the franchise group Mr Electric Australia. Jerome is a 3rd generation electrician who’s had some great times in the building industry but he’s also had to endure, like many have, some tough times as well. It’s a familiar story for those of you who know the trade sector well; you build your business, grow, take on bigger and bigger work, until, eventually, you run into a client who doesn’t pay you for the work you have completed. For Jerome, that happened in the weeks before he got married. He was forced to re-assess his plans, and ultimately found his way to the franchise industry where he is now building a national brand. It’s Jerome’s vision to make “Mr Electric Australia the leading residential and commercial electrical services and repair company in Australia.” During our chat, we covered: work ethic his views on our education and formal schooling system introducing Jim’s Electrics (as part of the bigger Jim’s Franchise Group) to Australia which Jerome did b