Hybrid Fitness Podcast

Episode 8 W/ James Breese CEO Strength Matters Todays Episode is with James Breese James is the founder of Strength Matters (Formally Kettlebell Fever). Strength Matters runs a magazine, summit, podcast & online coaching for over 30's. James first came to our attention as the chief organiser for Strongfirst Sfg kettlebell certification. He created kettlebell fever which sold certification courses & kettlebells which he soon transformed into StrengthMatters where he transformed the standard kettlebell certification & evolved it into the everyday athlete On this episode -Where it all began -The importance of marketing -Challenging the status quo -Evolving on from Kettlebells into the Everyday Athlete -What is the everyday athlete? -Strength Matters Philosophy -Building a business in the fitness industry