Talking Financial Literacy Podcast, Www.talkingfinlit.org

The Mouse rules! This episode reveals the hidden financial POWER that young people and all Internet users have today in an exciting discussion between Dr. Kathy King and Mark Gura. They explore how students, young adults and all Internet users have tremendous power charting and shaping the decisions of big business, research and development decisions, and marketing efforts across the globe. Better understanding the students we work with in k-12 and also adult learners, helps us to better address and meet their financial literacy needs. In addition, we can demonstrate to them how much financial POWER they have in each mouse click, and that their age group- whatever it is: has great power and importance to the business world. What a fantastic basis for realizing their roles and need to be critical consumers and demand what they want. Drawing upon several outstanding recent articles about digital technology and teenager habits and brain development, Kathy and Mark further synthesize the major books which have co