Hbr Ideacast
455: Blue Ocean Strategy and Red Ocean Traps
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:20:15
- More information
Informações:
Synopsis
Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of "Blue Ocean Strategy, Expanded Edition (2015)."
