Bbh Labs

GDPR is set to have a gigantic impact on the relationship between brands and consumers, and yet it still seems to provoke more yawns than interest. We ask what it is, why it’s so scary and where the gilt-edged opportunities are for enterprising brands and agencies. IN THIS EPISODE ⇩ Richard Madden, Head of Strategy for CRM and Direct, and strategist Jacob Lovewell discuss: - The General Data Protection Regulation - a blessing and a curse. 1. The right to be informed (opting in to use of your data) 2. The right of access (who owns your data) 3. The right to rectification (requesting inaccurate data be corrected) 4. The right to complete erasure (getting your data deleted) 5. The right to restrict processing (opting into processing and sharing your data) - The hefty new penalties for non-compliance - making an example to encourage the others 6. The right to data portability (being able to move your data) 7. The right to object (preventing abuse of data by government) 8. Rights related to automated decisio