Boiling The Ocean

Consulting firms are infamous for asking crazy, brain-teasing questions as part of their rigorous interview and election process. Today we tackle the dreaded consulting case study and explore what they’re really testing. Then we broaden the conversation to discuss the power of a well-posed query, concluding with some of our favorite questions. We find ourselves agreeing with the great Albert Einstein, who noted sagely: "The mere formulation of a problem is far more essential than its solution."