Bbh Labs

‘Voice’ is this year’s most hyped technology and a fresh front in the clash of the tech titans. But is the rise of the ‘virtual assistants’ an exciting new dawn for brands or a terminal threat? IN THIS EPISODE ⇩ From 1' 30: Henry Cooke, Head of Voice for BBC R&D - Interaction and interface design for Voice - Use cases and the BBC’s Voice interactive radio drama ‘The Inspection Chamber’ - Feeling out the creative space - What brands can learn about Voice from the BBC - How a brand talks and the sound of a BBC station - Design and branding problems with Voice - Discoverability and attribution on Virtual Assistants - The Voice hype bubble and the narrowing gap between hype and promise - The BBC’s role on Virtual Assistants and flying the flag for audiences - The Cambrian explosion of new tech From 10' 10: Marcel Kornblum, Head of Creative Tech at BBH London - Reaching the human threshold in voice recognition - What the data says about uptake and usage of virtual assistants - The opportunities and dangers