Adventures In Branding

If I asked everyone at your office your core values, could they recite them? Do you have them for yourself? Do you know what core values are? Core Values are the foundation of every brand - personal brands & business brands. When you create them effectively, you and your whole team can use them to filter every decision they need to make. A year ago Alison McNeil, arts and culture advocate and head of MCEArts, was looking for podcasts that filled her soul and she stumbled upon my journey on Adventures in Branding. This year, she's a guest of the podcast! Alison & I dive deep into how core values drive her life AND her business. We even get a chance to talk about the power of having words to name your experiences & what it looks like to be breaking down barriers in the arts. Listen in as the extroverted introvert and kickass creative entrepreneur teaches us what she looks for in every human interaction and how she organizes her work - creating roadmaps and removing roadblocks - to make arts and cu