Frontier Strategy Group - Emerging Market Insights
Customer Segmentation Series: Behavioral Segmentation
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:18:56
- More information
Informações:
Synopsis
In part three of a four-part podcast series on effective customer segmentation in emerging markets, FSG’s Head of Management Excellence Research defines behavioral segmentation and provides several case studies on innovative approaches to behavioral segmentation strategy.
