Media Party

Aron Pilhofer is Executive Editor of Digital for the Guardian. In this role, he will develop and execute new and innovative digital journalism initiatives and tools to help grow global audiences and deepen reader engagement. He will also help drive the Guardian's digital transformation, working in concert with a global team of journalists and developers.Prior to joining the Guardian, Aron was Associate Managing Editor for Digital Strategy and editor of Interactive News at The New York Times. He was responsible for helping develop and execute the newsroom's approach to technology, new product, analytics, interactives and social media. Outside the newsroom, Aron worked closely with the business side, helping lead development of new paid products and representing the newsroom's interests in the areas of product and technology.Aron joined The Times in 2005 as a projects editor on the paper's newly expanded computer-assisted reporting team, where he specialized in stories related to money, politics and influence f