Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

The brands that win don't just deliver products. They create moments. And once you see this pattern, you start noticing it everywhere. I recently came across a concept from one of our course instructors, Camille Moore, called the overflow effect. It's simple but incredibly powerful, and it highlights a key truth about building brands in 2026: most e-commerce founders focus heavily on the product, the price, the ads, and the website all important but they overlook the experience. More specifically, the surprise and delight of how you make people feel. In this episode, I break down why this works so well and how you can apply it to your own brand to create moments that people remember, talk about, and come back for. Here's what you'll take away: The overflow effect explained: why a burger chain's "extra fries" strategy creates surprise, delight, and generosity How the law of reciprocity works: when you give more than expected, people naturally want to give something back (reviews, word of mout