Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

Most founders are still treating social media as a vanity channel — a place for likes, views, and followers. And here's the tough truth: if your social media isn't converting into customers, subscribers, or owned audience, you're building on rented land. And that's incredibly risky. I talked to a founder today who's been building his business for a couple of years. He's got Facebook ads running, active social media channels — but he doesn't have a large email list. And that's a massive problem. Because algorithms change, platforms evolve, and accounts get deleted overnight. I've lost a lot of money relying on these platforms back in the day, and I've seen it happen to some of the smartest creators I know. In this episode, I break down why social media should no longer be just about organic reach, how to measure performance properly, and why tools like ManyChat and strong CTAs are essential for e-commerce brands in 2026. Here's what you'll take away: • Why Instagram's new affiliate tagging feature chang