Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate Startup Podcast For Business

Tori Robinson and Leah O'Malley launched Boys Lie as a cosmetics brand with 16+ SKUs and generated $250,000 in revenue in year one—against $250,000 in debt. But they discovered customers only wanted the two branded hoodies, not the makeup. Sitting on mountains of unsold inventory and ready to quit, they sent a blind gift to Gigi Hadid. Two months later, Gigi stepped out in their "Boys Lie Goodbye" sweatsuit in a paparazzi moment during her breakup with Tyler Cameron. Demand exploded overnight. They pivoted entirely to apparel and never looked back. In this raw conversation, the co-founders of Boys Lie break down why they'll never do unsolicited celebrity gifting again despite it saving their business, the brutal employee embezzlement that cost them significantly and the financial controls they built to prevent it, and why they turned down a major buyout offer two years ago. What you'll learn in this interview: • How they launched with 16+ cosmetics SKUs but only sold two hoodies • Why they were re