Suncast

Good companies don't automatically get noticed. And doing good work isn't enough to ensure that customers, investors, journalists, communities, or increasingly AI systems understand why your company matters.Melissa Baldwin has spent more than 20 years exclusively in energy and climate communications. As Senior Vice President at Tigercomm and host of the Scaling Clean podcast, she's had a front-row seat to what helps companies earn attention and trust, and what causes otherwise strong companies to remain largely invisible.Melissa and Nico dig into why communications is routinely underfunded, why executive silence is itself a strategic choice, and what the best companies do differently to become useful sources of information for their markets. Melissa shares examples from Zillow and Redfin, explains why proprietary data can create authority far beyond traditional promotional content, and makes the case for giving CEOs a much larger role in telling the company story.Then they turn to a rapidly changing